The weekly published Perjantai-documentary also aired on the show and set the tone for the talk show. The purpose of the talk show was to broaden the discussion to a societal level by interviewing experts and individuals with personal experience on the subject. I made a significant contribution to the planning and conceptualization of the talk show topics, and was involved every week in deciding what would be the title of each episode. My main task was to design key art images, which were used in the promotional and cover visuals for the talk show on social media, as well as in audience engagement materials, such as posters and flyers. The purpose of the key art image was to comment on the talk show's theme from a fresh perspective, often with ironic exaggeration or a tongue-in-cheek approach. I used a stock image library, Shutterstock, as a base material to create these collage art pieces.