PERJANTAI
friday [finnish]
A journalistic concept consisting of a talk show (every friday on TV1, finnish national television) as well as mini-documentaries and social media videos
graphic design / AD / conceptual design / documentarist / animation /
graphic design / AD / conceptual design / documentarist / animation /
I started working on Perjantai as a graphic designer. By the time I joined, Perjantai had existed for 5 months and there was no Art Director (AD) in the show, but the previous AD had established a fairly restrained style. My responsibilities included creating custom subtitles, simple effects for social media videos, as well as cover images and titles for the Perjantai-documentaries. At the time I was a relatively novice graphic designer with little experience or knowledge about the AD’s role, but a significant portion of the graphic design responsibilities fell on my shoulders, as I was the only full-time designer on the show.
After one year of service I got assigned to create a new logo and visual look for Perjantai. I took the inspiration from the show’s way of tackling heavy topics in a light-hearted and humane manner. The colors shine brightly on a black background, like a burst of light in the dark. Perjantai's topics were also very colorful and covered a wide spectrum of emotions, looks, smells and tastes. It was also a reflection of Perjantai's eclectic style at the time. Each show had a unique key art made by variety of graphic designers. See Perjantai talkshow themes page for more on the subject.
Main logo
Perjantai-documentary logo
Social media icon
Promotional images
FROM GD TO AD
Working as an AD for the first time taught me a lot about graphic design and provided challenges. For example, creating such a colorful logo gave me gray hair at first. The colors worked nicely in the logo, but I could not put all of them in every graphic element. I had designed the logo, so there was no one else to blame. How could I make the the brand image look cohesive? How could I make it recognizable? To unify the look, I started applying a purple tint in the backgound.
Promotional images
Intro theme for the talk show episode WHY I’M NOT INTO SEX?
TV-spot for the talk show episode VICTIMS OF COVID
PERJANTAI-DOCUMENTARY
Perjantai-documentary was the flagship product of Perjantai brand. The mini-documentaries were published once a week on social media platforms, as well as aired on the talk show. These documentaries usually address societal issues, telling the story of a single individual to provide a personal perspective.
Cover images of Perjantai-documentaries
Title design for Perjantai-documentaries
NIPPLES ON THE BEACH
I directed a Perjantai-documentary “Nännit rannalla“ [“Nipples on the beach“] in which a couple ponders on gender equality trough sexual objectification of the female body. I was also a cinematographer with Meri Lantela and edited the film.
director / cinematography / editing /
director / cinematography / editing /
Combined views (Yle Areena, Youtube, Facebook): ~575 000