PeRjaNTAI
friday [finnish]
A journalistic concept consisting of a talk show (every friday on TV1, finnish national television) as well as mini-documentaries and social media videos. The mini-documentaries were published once a week on social media platforms, as well as aired on the talk show. The documentary defined the topic of the talk show. These documentaries usually addressed societal issues, telling the story of a single individual to provide a personal perspective. The purpose of the talk show was to broaden the discussion to a societal level by interviewing experts and individuals with personal experience on the subject. Social media videos were also produced based on the topic, some of which were also featured in the TV broadcast.
AD / conseptual design / graphic design / animator / documentarist /
AD / conseptual design / graphic design / animator / documentarist /
episode 30:
War & Peace
WAR & PEACE / key art poster
WAR & PEACE / intro animation
WAR & PEACE / interlude animation
episode 27:
men
MEN / key art poster
in the beginning
I started working on Perjantai as a graphic designer. By the time I joined, Perjantai had existed for 5 months and there was no Art Director (AD) in the show, but the previous AD had established a fairly restrained style. My responsibilities included creating custom subtitles, simple effects for social media videos, as well as cover images and titles for the Perjantai-documentaries. At the time I was a relatively novice graphic designer with little experience or knowledge about the AD’s role, but a significant portion of the graphic design responsibilities fell on my shoulders, as I was the only full-time designer on the show.
episode 36:
Beware Of Working!
BEWARE OF WORKING! / key art poster
BEWARE OF WORKING! / intro animation
BEWARE OF WORKING! / interlude animation
BEWARE OF WORKING! / 2. interlude animation
episode 40:
supernatural
SUPERNATURAL / key art poster
I made a significant contribution to the planning and conceptualization of the talk show topics, and was involved every week in deciding what would be the title of each episode. My main task was to design key art images, which were used in the promotional and cover visuals for the talk show on social media, as well as in audience engagement materials, such as posters and flyers. I was extremely excited about the work, but with the absence of an AD, I struggled to maintain the restrained style and was often tempted by the allure of dynamic, bold designs and bright colors. The purpose of the key art image was to comment on the talk show's theme from a fresh perspective, often with ironic exaggeration or a tongue-in-cheek approach. I used a stock image library, Shutterstock, as a base material to create these collage art pieces.
conseptualization / key art images
episode 42:
Entrepreneur
ENTREPRENEUR / key art poster
ENTREPRENEUR / intro animation
ENTREPRENEUR / interlude animation
animations
The idea of the intro animation was to bring the key art image to life and promote the theme in TV-trailer. Intro animation was also included in the shows intro theme. Purpose of the second (and third) animation was to bring in a new perspective or a plot twist, and act as an interlude in the TV-show.
episode 44:
Tobacco
TOBACCO / key art poster
TOBACCO / intro animation
brotherly rivalry
We worked on themes turn by turn with graphic designer Lauri Kuusela. Lauri was a more experienced graphic designer than me, and seeing his amazing work inspired me to improve my own skills week by week. I felt that there was a healthy brotherly rivalry between us.
episode 46:
Make Finland great Again
MAKE FINLAND GREAT AGAIN / key art poster
MAKE FINLAND GREAT AGAIN / intro animation
sound design
I used sound bank “Epidemic sound“ for music and sound effects. But sometimes I just couldn’t find the right tone and had to become a foley artist and voice actor myself. You can hear my voice acting debut in the SISU interlude animation.
SISU / intro animation
episode 48:
sisu
SISU / key art poster
SISU / interlude animation
new logo & visual style
After one year of service I got assigned to create a new logo and visual look for Perjantai. I took the inspiration from the show’s way of tackling heavy topics in a light-hearted and humane manner. The colors shine brightly on a black background, like a burst of light in the dark. Perjantai's topics are also very colorful and cover a wide spectrum of emotions, looks, smells and tastes. It was also a reflection of Perjantai's eclectic style at the time. Each show had a unique key art made by variety of graphic designers. Of course everything presented here are made by yours truly.
from gd to ad
Working as an AD for the first time taught me a lot about graphic design and provided challenges. For example, creating such a colorful logo gave me gray hair at first. The colors worked nicely in the logo, but I could not put all of them in every graphic element. I had designed the logo, so there was no one else to blame. How could I make the the brand image look cohesive? How could I make it recognizable? To unify the look, I started applying a purple tint in the backgound.
perjantai-documentary
Perjantai-documentary was the flagship product of Perjantai brand.
documentarist tirri
I directed one Perjantai-documentary “Nännit rannalla“ [“Nipples on the beach“] in which a couple ponders on gender equality trough sexual objectification of the female body. I also acted as cinematographer with Meri Lantela and edited the film. Combined views (Yle Areena, Youtube, Facebook): ~575 000
episode 58:
Education
EDUCATION / key art poster
EDUCATION / intro animation
EDUCATION / interlude animation
EDUCATION / 2. interlude animation
episode 51:
High voltage on the Baltic sea
HIGH VOLTAGE ON THE BALTIC SEA / key art poster
episode 60:
Finland 100 (years) Perkele!
FINLAND 100 (YEARS) PERKELE! / key art poster
FINLAND 100 (YEARS) PERKELE! / intro animation
FINLAND 100 (YEARS) PERKELE! / 2. interlude animation
episode 70:
AI
AI / key art poster
AI / intro animation
episode 60:
Is Travelling selfish?
IS TRAVELLING SELFISH? / key art poster
IS TRAVELLING SELFISH? / interlude animation
episode 85:
Reality TV
REALITY TV / key art poster
REALITY TV / intro animation
episode 89:
What’s facinating about murder?
WHAT’S FACINATING ABOUT MURDER? / key art poster
WHAT’S FACINATING ABOUT MURDER? / intro animation
WHAT’S FACINATING ABOUT MURDER? / interlude animation
episode 92:
When does Medicine turn to addiction?
WHEN DOES MEDICINE TURN TO ADDICTION? / key art poster
WHEN DOES MEDICINE TURN TO ADDICTION? / interlude animation
change in animation style
Via copyright issues we had to give up shutterstock and an Illustrator Waltteri Lahti joined my graphics team. It changed the workflow quite a lot. Before I came up with the idea for the key art and animation, then searched shutterstock for the right material. Most of the time the material was not exactly what i wanted so it more than often lead to some changes. I came to regonize it was actually a good thing, part of the creative process was a sort of communication with image bank. With Waltteri he would draw anything I could imagine and he allways did amazing job. But someties I missed the randomness factor from not getting exactly what I wanted, alteration during the process which often gave it something more.
episode 114:
Burnout
BURNOUT / key art poster
BURNOUT / interlude animation
episode 118:
Cellphone grew into hand
CELLPHONE GREW INTO HAND / key art poster
CELLPHONE GREW INTO HAND / intro animation
episode 152:
Is a human dogs best friend?
IS A HUMAN DOGS BEST FRIEND? / key art poster
IS A HUMAN DOGS BEST FRIEND? / intro animation
episode 160:
Loneliness during Covid
LONELINESS DURING COVID / key art poster
LONELINESS DURING COVID / interlude animation